Background

As little ones start to do more, we wanted to make the most of all this new toddling, giggling, and chattering by creating a tool to allow parents and their children turn everyday situations into extraordinary moments.

Working with illustrations from Evgenia Golubeva, we created five scenarios for families to have fun making staged photos that we would make into an animated bedtime story. The parents and children create a small scene for one of our five stories with suggested props on our site and their uploaded photo would be transformed into a magical shareable video, for them and their wider family and friends to watch and relive in social.

Using Evgenia's illustrations that were originally created for the launch animation, we took these assets and built a magical world around them with the campaign website, display and social content.

Remit

Campaign Design
Platform Design