Overview

Almost 53% of visitors to Skyscanner don't have a destination in mind. We set out to offer fresh perspectives on well-trodden (and searched) cities, partnershiping with Exceptional aliens creators who peeled back the layers.

Creating a social and content campaign combined with a complete overhaul of our landing experience to link with our developing master brand world.


Involvement

Visual Creative Director
Principal Designer
Leading pitch team of 5

Almost 53% of visitors to Skyscanner don't have a destination in mind and turning to use for inspiration.

Content is our main organic session driver, but decreasing sessions, resulting in a need for a overhaul.

Bar raise landing experiences with newly developed Brand World to leverage unlock other platform builds.