We developed an integrated campaign to launch a new summer snack range in the UK and US, targeting Graze’s highly engaged audience who regularly share their #Grazebox on social. By giving them something new to talk about, the campaign leveraged existing advocacy to recruit friends and drive organic reach.

Summertime is Yummertime celebrated the joy of summer through bold pop-art, high-fashion visuals designed to stop the scroll, supported by a special Graze Box packed with playful props. Customers were encouraged to capture and share their summer moments with the new range, with the best UGC rewarded with prizes.

Remit

Senior Designer

Press

Design Week
Little Black Book