Kellogg's, Because Yum
Background
Creating reactive social content that link into the "Because Yum" campaign with the primary focus of engaging with followers. Using a range of reactive analytical insights relating to audience comments and interests. Posted on Kellogg's Facebook and Twitter channels to a UK audience.
Remit
Art Direction
Social Content Creation
Animation
Design
Social Content
Social Post Copy
We caused quite a stir by eating cereal out of a glass... should see what else we tried!
Because experimenting
Because peckish
#BecauseYum
Social Post Copy
Nothing beats boxset munchies now the evenings are getting longer...which would you pick?
Because boxset blitz
Because snacking
#BecauseYum
Social Post Copy
A warm classic or a brisk bite of crunch. Which one are you? Show us with #MyPerfectBowl
Social Post Copy
Who else is glad they’re not on #ImACeleb? Get great tucker without the trial... #BecauseYum