Client: Skyscanner
Project: America Calling

Brief

Create a US-market content series that would improve the performance metrics of our SEO editorial pages, focused around increasing dwell times and product activation. As well as creating a scalable content approach for other teams to adopt.

Concept

With international travel still off the table, we had to reintroduce America to Americans – that meant finding the data and travel insights that would be relevant. Leading us to the campaign of ‘America in 5’ communicating the listicle approach. Later as the campaign and content expanded we renamed it to ‘America Calling’.