Client: Skyscanner
Project: Brand Relaunch
Brief
Skyscanner is rebranding with a totally fresh look and feel. Matched with a new mission and ambition for the future of travel.
We were asked to engage our Travellers and Partners about these changes, reassuring them we were still the same brand. Our key metrics were around getting positive sentiment in social and industry press.
Concept
As a brand we are announcing ourselves as a leader in the travel industry, who always pushes boundaries and keeps looking beyond what seems possible today. Because we believe travel has the power to change us. And we have the power to change travel.
Then, now, tomorrow and beyond.
Remit
Art Direction
Concept
Campaign Design
Localisation Production
Travel Beyond
Hero film expressing the sentiment and mission ahead of Skyscanner.
Social Launch
To introduce the brand elements we focused in on each part. Giving clear reason to why these parts had evolved.
Introducing the new mark
Our colours inspired by your favourite destinations
Product proof, search everywhere
Our different travellers inspired our illustrations
What’s New Video
Our walk through film that was outreached to industry press. Covering the formation of the logo and how brand comes to life in multiple touch points.
