Client: Skyscanner
Project: We also do Hotels
Brief
Research showed that 50% of our travellers did not really know we have a hotels product across Europe. They also didn't understand the value we offer through our cross-market search aggregation and price comparison features.
Concept
The opportunity was clear - to hit travellers with a clear proposition that lands our point of difference – ’We Also Do Hotels’. Layered in visual culture around hotel signs and behavioural insights.
Our strategic position would grab the attention of our travellers across Europe. With the ability to scale to new markets with additional styles to reflect market and audience insights.
Remit
Art Direction
Concept
Design Lead
Localisation production
