Skyscanner – Drumbeat Social

Brief

Social Drumbeat

Concept

Reactive plays

Remit

Art Direction
Concept

Reaction Polls

Leading in highest FB engagement rate so far in Q3, is the Emoji Reaction poll developed by our copywriting genius @Ellen McCulloch + @Jimbo as well. (Keep 'em coming!) This is where we decided to interact more with our followers by asking what type of holiday were dreaming of, through emoji reactions.

Social Goals: For this quarter, we have surpassed 3.3 M and 4.2 M in overall reach and impressions, respectively. We're at over +60 k in engagements. This means that even with regional reporting on hold since mid-July, we are pacing at 34% to our 10 M reach goal and 31% to our 200 k engagements goal, as of this past Monday. (Adding regional numbers in shortly, so keep an outt