Client: Skyscanner
Project: Travel Reimagined
Brief
People are reflecting on what is most import to them in general during COVID 2020. For many people travel will become a higher priority in their life. With 80% of people Skyscanner surveyed saying they plan to a visit buck-list destination once restrictions are life. With 63% saying they will prioritise the quality of the experience to make better use of their time for travel.
We need a social lead campaign that captures insight and bridges the gap between locked down communities and lock downs being eased.
Concept
When we get back out there, we’ll be seeing travel from a new perspective. So, we’re here to inspire what this new type of travel might look like for you.
It's almost time to reconnect, revisit and rediscover travel. You may have put your travel planning on hold as the coronavirus outbreak sweeps across the world. Now it’s nearly time to rediscover travel. Travel Reimagined.
Remit
Art Direction
Hero Concept
Storyboarding
Design of assets
Localisation
Press
Phase 01 – Hero Video
We created a short punchy social facing video used across Instagram, Facebook and YouTube. Asking our travellers where they will go and what type of trip they will taking. Will it to be reconnect with love ones, or revisit a place that is special to them or go somewhere that you never thought you go or try – rediscover.
Phrase 02 – Prompts
With the prompt social posts we take vignettes from the hero video and as ask our community to engage with they will do. We created a range snappy motion posts to break up travellers feed and grab attention. These show a range of travel scenes to help the audience imagine themselves within one of them, as well as the world that is still out there for them.
Phrase 03 – Carousel
In this final phrase the creative looks deeper into how our perceptions have changed and how no we will see travel differently in the future. Delivered in a range of different formats for Facebook feed, Instagram feed and stories.
