Brief

The French tourism board partnered with Skyscanner to increase bookings to France. People avoid large cities like Paris due to covid, so had the opportunity to use our brand & platform to inspire travellers to visit other parts of France. Taking these travellers travellers from awareness to planning to conversion through our campaign.

Concept

Cheese, fashion and the Eiffel Tower. Forget everything you know and say hello to the France that you never heard about - it’s been waiting for you. Yes, this is France.

Remit

Traveller Flows
Hero Concept
Art Direction
Pitching
Design Production

Say hello to the France that you never heard about - it’s been waiting for you.

Traveller Drivers

In this dreaming phase, there are multiple ways
of driving travellers into the Skyscanner Funnel.
We will show you a few from Paid Social, our Newsletter and Skyscanner Ad Placements.

Landing experience

From our traffic drivers we will take the traveller though the full journey to booking their trip to a region of France.