The Glenlivet
Background
As lead designer on The Glenlivet account at DigitasLBi, I was responsible for designing the website, newsletter, digital brand guidelines, as well as continuous activity for campaigns, social content, blog content and other digital assets.
Involvement
Digital Brand Guidelines
Campaign Design
Social Design
Platform Design
Global Website
Newsletter & Blog Content
Working in a team to create monthly content for the blog and newsletter around our content value proposition of 'Cultivating the Spirit of Originality' for our discerning gentlemen audience.
Social Content Calendars
Interlinked with blog and newsletter themes.
Campaign – Nadurra Dram Chair
We wanted to emphasise the whisky’s artisanal beauty by crafting an artefact using traditional methods. Collaborating with award winning furniture maker, Gareth Neal we created The Dram Chair.
