Visa – Formula e
Background
Visa Europe asked us to define how social could build awareness and engagement around their sponsorship of FIA Forumla e Championship.
We created a range of social content that linked Visa's fast payment solution with the speed of Formula e with support from the worlds fastest man, Usain Bolt.
Results
Mentions of Visa increased by nearly 10x
300,000+ engagements with Visa Formula E content
7.4 million impressions during the London ePrix
Video content originally produced for Twitter picked up for broadcast on primetime ITV
Remit
Campaign Design
Platform Design
Social Design
Content Hub
We created a fully responsive campaign hub that constantly evolved as the championships progressed, to keep fans engaged and featuring Usain Bolt related campaigns. The campaign hub used API's from Twitter and Instagram to bring in the latest content from the races and drivers, as well as featured content.
#BoostedByBolt
To turn heads and create a buzz, we got Bolt to challenge the Forumla e drivers to a 100m sprint. The winner would receive the support of Usian Bolt and his Twitter followers going into future London ePrix races as well as allowing the Twitter followers to spread their #FanBoost for their selected drivers. This created a huge amount of engagement and content that populated the campaign hub.
Newsletter Template & Example Content
#VisaFastestLap
A sweepstake competition run via social channels, enabling fans to get a dynamically generated fastest lap time and a chance to win tickets to the first race of the next season.
